Breakthroughs Start Here Video

Branding is about conveying the essence of a company. The combination of it’s DNA and its aspirations.

When refreshing the Keysight brand in 2022, we wanted to capture our admiration for our customers and our mission to serve them.

I’m particularly proud of this video: the poetry in its words, the feeling of its music, and how it perfectly bore witness to what we were about, and for whom.