I’m Elizabeth Geary. I’m the founder of Balza Communications Group, a strategic communications and consulting agency.
I am a believer, a mother, a latina, a writer, and a high-tech marketer. Words are my windows to these worlds.
I’m currently available for consulting engagements.
In my 30+ years in high tech marketing, branding, and communications, I’ve come to know that at the heart of business success, failure -- or even mediocrity, is how we communicate with one another.
Whether we are communicating to customers and stakeholders, to thousands of employees, one on one, or anywhere in between, what we say, and how, matters.
Let’s work together to integrate the business, financial, and emotional imperatives for your business in a way that aligns, engages, mobilizes, and wins hearts. Let’s inspire.
I was born in San Salvador, El Salvador, to a Native, Spanish, and French heritage. I came to the United States at 16, ready to make my way in high tech. After graduating from Duke University with an Electrical Engineering and Computer Science degree, I made my career at Hewlett-Packard, Agilent Technologies, and Keysight Technologies where I discovered a passion for marketing, communications, and leading people.
Leadership
I believe if you’re not serving, you’re not leading. People follow with their hearts if they are led with authenticity, vulnerability, and humility. I’ve helped established and emerging leaders discover their gifts, develop high performing teams, grow their influence, and thrive.
Communications
The best communicators are those who are the best listeners. They listen with curiosity and empathy. They are authentic truth-tellers but are willing to be taught, pivoted, contradicted. I work with leaders to help them communicate with heart while increasing their effectiveness to surpass business goals.
Marketing
Customers have a problem to solve, a need to meet, an idea to make real. The core of marketing is simple: to deeply understand your customer and to articulate the compelling benefit you provide. From there, you let your creativity soar. I’ve extracted core values and synthesized them into messaging and campaigns that create impact and drive outcomes.
The Intersection of Work and Life
These days, I am semi-retired and exploring the parts of me I was too busy to dive into when I was frantically building a career and being a parent to three young children. I’m deepening my faith, crossing off bucket-list travel, serving immigrants, learning French, enjoying the Colorado mountains, reading voraciously, keeping a sourdough starter, and basically anything that strikes my fancy. And writing. Read my stories.
Then they abandoned their nets and followed Him. Mk 1: 14-20
